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Branding: 360 Chiropractic

"We have had good business success in the past, but our office lacked presence in the community. It didn’t have a face. ZUZUGroup listened to our staff, and our dreams to help create a brand– not just a name and a logo.

"We changed our name, logo, and even our practice location. At first it seemed too big a project, but ZUZUGroup took us step by step through the process of uncovering our public image. The ownership, staff and most importantly our clients have all embraced our changes. I now realize I should have done this change when I started the practice not 12 years into it. I strongly recommend ZUZUGroup Branding and Design."

- Jon Anderson, Owner, 360 Chiropractic

Situation.

Chiropractic Health Center needed a clear and distinct brand to help set their high quality of work apart from the other chiropractors in the area, and to convey what they really were all about. Dr Jon Anderson and his staff are an extremely professional group who are passionate about helping people achieve whole-body health. They were preparing for moving their clinic while we were developing their new brand image. Great timing.

Solution.

Formerly Chiropractic Health Center, 360 Chiropractic under went a lot of changes. Along with the move and the new name, this was the perfect time to promote some of their other services (some of them new) that were different from their competitors.

Focusing on the fact that many doctors treat symptoms without really treating the problem, we developed the 360 Chiropractic name. The tagline, Turn your health around! is both encouraging and engaging, as it is inviting the patient to take an active role in their health.

Responsibilities:

Logo and Brand Development; Brand System Guidelines; Stationery, Brochures, Folder; Ad Design; Postcards

Our Work

Branding

St John's Prep School
Cynthia Moran, DDS
St Cloud Orthopedics
360 Chiropractic
Saint Benedict's Monastery
Gull Lake Residence Club
Complete Title
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St Cloud Ear, Nose and Throat

Websites

Miller Architects and Builders
Sisters of St. Joseph of Orange
... More Sites

Identity

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ZUZUGroup Branding & Design
720 West St Germain St, Suite 146
St Cloud, MN 56301

toll free: 1.888.Z.BRAND.U
local: 320.259.6742
email: david@zuzugroup.com