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Process
Our Process
Whether you are a large corporation, a small company
or a non-profit organization, building a new brand can seem like an
overwhelming endeavor. How do you do it? Where do you begin? Well, for one thing, you've already
started. You've realized that a solid brand is a core element for any
successful business or organization.
At ZUZUGroup, the process of creating a new brand system for you is
itself a system. We've simplified the process by breaking the many steps
into 3 main segments:
Discover
Before we can design anything for you, we must first
DISCOVER who you are as a company/organization. We
do this through an in-depth discovery phase. This happens through a series
of interviews, research, questionnaires, and brand exploration sessions.
Through it all our goal is to DISCOVER who you are as a company or as
an organization. We answer the questions: What are your goals? What is
your core message? What is your true personality? This phase isn't just
for us as your brand-builders, but it's also for you. DISCOVERING who
you are as a company can help guide you. It's reaffirming and guiding
all at the same time.
Build
Once we discover who you are, we can begin the creative
part of BUILDING your brand. We start this part of the process
by unveiling to you our 'BRAND RECOMMENDATIONS'. These recommendations
come complete with a brand "look and feel", brand position, logo and
tagline. From here we discuss what each brand identity would mean to
you and make any necessary adjustments. After you have chosen one of
the recommendations, the next step is to finalize the brand choice.
We work with you to refine the initial recommended concept into complete
brand system that defines your look, image and overall personality.
Building is a lot of work. We build you a branding system that includes
the logo, fonts, colors and other design elements and copy that you'll
need to live with and maintain your new brand.
Maintain
A good brand is good business. Maintaining your
brand is better business. In order to be most effective
you must apply your new brand message to all areas of communication.
All your client touch points. At ZUZUGroup, we help you maintain your
brand by first providing you with your Brand System Standards Guide.
This comprehensive guideline will assist you as you use your brand.
Whether it's as simple as sending your logo to the newspaper, or formatting
text for a word document, maintaining a consistent brand message is
critical. Keep in mind, ZUZUGroup is
ALWAYS available for assistance with campaigns, annual reports, brand
extensions and other projects that require professional design experience.
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